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Book: Profit from Software Ecosystems
About the book:
Success or failure of software companies is often determined by their ecosystem strategy. This book is about the mechanics of ecosystems and how to survive and generate revenue through ecosystems and software partnerships. Topics covered in this book include: Economic foundations, value chains and business models in the software industry, Ecosystems and the available partnering models in the software industry as well as prominent examples from Google, Microsoft, SAP and others.
Preface by Mr. Karl-Heinz Streibich, Chief Executive Officer (CEO) of Software AG www.softwareag.com and Executive Member of BITKOM www.bitkom.de the German Federal Association for IT, Telecommunications and New Media on software clusters.
About the authors:
Ralf Meyer,
founder of Synomic www.synomic.com a boutique management
consultancy focusing on software start-ups and SAP ecosystems.
Dr. Karl Popp www.drkarlpopp.com
has extensive knowledge and experience in the software industry. He is a member of the corporate development team at SAP AG.
Industry Comments:
Thomas Koulopoulos,
Founder and CEO Delphi Group www.delphigroup.com and author of multiple bestselling books on IT and business trends, futurist, opinion leader www.TKspeaks.com
“The complexity and scale of the software industry is daunting. Partnering in this maze of players and relationships is like trying to climb Everest without a guide. This book is your GPS to the software ecosystem. Popp and Meyer have done a great job distilling and explaining in clear and direct terms essential principles, such as the software industry value chain, open source partnering and the many types of business models, and how all of these can be leveraged to help your business grow and thrive. Sprinkled with relevant anecdotes and written with the insight of two industry veterans, this book is a must read for anyone trying to navigate the chaos of the software landscape!”
Franz Baljer,
President of the International Association for SAP Partners www.ia4sp.org and SAP alliance manager at T-Systems www.t-systems.com
“This book helps people in our industry since it provides deep insight into partnering and alliance management. We are proud that knowledge and experiences of our members have contributed to this book”.
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